Office Of Tourism Launches 125 Campaign
By Staff 5-5,2015
The Wyoming Office of Tourism (WOT) announced their summer travel program for both out of state visitors and in state residents to celebrate Wyoming’s 125th anniversary of statehood. The program focuses on 125 uniquely Wyoming experiences that everyone should partake in across the entire state. The campaign was launched yesterday
at a proclamation signing by Governor Matt Mead for National Travel and Tourism Week and will run 125 consecutive days ending Labor Day weekend.
The hub of the program will be housed on the WOT website at www.wyomingtourism.org/WY125. Although the page is still being developed, once on it, folks can download a printable guide to all 125 featured experiences. In addition to the 125 uniquely Wyoming experiences, the guide includes some “can’t miss” events in Wyoming, a forward by author Bill Sniffin and some incredible photos of the state. The website will also house an interactive map showing where in the state these experiences can be had.
“This is a terrific way to celebrate Wyoming and Wyoming’s 125th,” said Governor Mead. “Even though I have traveled all over our state there are things on the ‘125 Iconic Wyoming Experiences’ list that I look forward to experiencing for the first time. I can’t wait to get started.”
The program is headlined by a special edition sticker developed just for the 125 year of statehood. This sticker is a beautiful addition to the widely successful “Great American Road Trip” sticker campaign that encourages travelers to get out into the state and collect the truly unique stickers. The sticker design was also unveiled to the public at the Governor’s proclamation signing earlier today.
“We are so excited that this campaign can be a way for the wonderful residents of Wyoming to celebrate the 125th anniversary of statehood,” said Diane Shober, the Executive Director of the Wyoming Office of Tourism. “People in Wyoming are so proud of their history and heritage, outdoor activity opportunities and the hidden gems that are spread out across all 23 counties and we are always looking for new ways to highlight them. This is a great way for our residents to find out more about their home state as well as invite visitors to come experience something that can’t be found anywhere else,” Shober added.
The campaign was designed to have a massive social media presence on Facebook, Twitter and Instagram. On each of these social platforms, WOT will be highlighting one of the 125 featured experiences each day. WOT encourages residents and visitors alike to use the hashtag #WY125 as they highlight their experiences with posts and photos on their various social channels.